Technology

Introducing the New PayPal Express Checkout

Go Back
Kate Pearson

10 months ago

Customers are constantly on the hunt for a faster, easier way to complete a transaction when shopping online. In order to help reduce friction and to speed up this interaction, we’ve just introduced a quicker way to pay on bluCommerce: PayPal Express Checkout.

With this new payment method, your customers can skip the entire checkout process and place their order in a matter of seconds, straight from the basket. Purchasing can be done in just a few clicks – it’s simple, fast and easy!

An image showing how PayPal express checkout works on the bluCommerce platform.

How it works

  1. Customers visit your website and select their items
  2. The option to Checkout with PayPal will appear
  3. They login and find their billing and shipping information is securely saved
  4. Finally, they confirm the purchase…

…and that’s it! Customers can go from browsing to purchasing in no time.

The benefits of PayPal express checkout

Increased conversions

According to research, retailers using PayPal Express Checkout are seeing a 27.2% increase in conversions compared to those using PayPal on their regular payment page at just over 3%. It has also had a positive influence on site traffic. Retailers with PayPal who introduced Express Checkout have had over 11% more buyers compared to the those without, who’ve seen less than a 1% rise.*

A faster, more secure purchase

This increase in conversion comes from the security and convenience that PayPal Express Checkout provides. By using it, customers can bypass the guest checkout pages to avoid time spent entering billing and shipping information. This is because all of their details are already saved securely in their PayPal account, so they simply login and confirm their purchase.

Customer confidence

The ‘in-context’ payment keeps the customer on your site. They can review the transaction details immediately and pay with confidence.

If you’re interested in introducing PayPal Express Checkout to your website, or you’d like to find out more, please get in contact with us today

*Source: comScore Data Services
Sign up for our monthly blubolt email!

For eCommerce news, product updates, & great insights!