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blubolt launch new look website for clothing company, Seasalt

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Kate Pearson

2 months ago

This month, blubolt were excited to launch the newly redesigned website for renowned clothing company Seasalt.

In just over 30 years, the rapidly-expanding retailer have grown from their 1 seaside shop in Cornwall to over 50 shops nationwide. As the business continues to grow, Seasalt were ready to move their highly successful website into a new phase.

Sian Pickles, SEO and PPC Manager at Seasalt, is excited about the launch of the redesign.

“The business has gone through a wider rebranding exercise, so the refresh of the site fell alongside that. It provides a new template on which to showcase a new approach to photography, video and styling.”

Collaborating with blubolt on the designs, Seasalt underwent a massive upgrade to many aspects of the site. The final result is a fresh, new look for the brand that still has all the same great blubolt functionality. 

The redesign allowed them to revisit and revise many key elements of the site – including navigation and hierarchy of content, responsive content and optimisation for tablet. The focus on restructuring has helped enhance and simplify the frontend usability, which ensures a smoother customer experience while shopping on the site.

Sian is particularly impressed with the product detail pages. 

“The PDPs have a real ‘wow’ factor about them now. The images have a huge impact when you land on the page and the videos are given great profile. Everything has been given space to breath and we’ve ensured the opportunity to purchase is clear, concise and always close at hand.”

Seasalt’s eCommerce team are incredibly pleased with the site’s new look and have had some fantastic internal feedback on the redesign. They’re hopeful it will be well received by their customers and encourage even more conversions in the coming months.

“It’s actually just the beginning of quite an exciting time for Seasalt,” said Sian, “It’s provided a great base on which to kick start lots of other projects. Watch this space.”

If you’re a retailer looking to replatform, or would like to hear more blubolt and services we offer, please get in contact today.