It’s essential that innovation happens and not just for the sake of innovation, but with strong context to what it is you’re improving, and more importantly the challenges you’re looking to overcome.
Over time, the bluCommerce Checkout had diverged into various versions, meaning our clients and internal teams were finding it difficult to monitor and improve performance effectively. That’s why we began working on a single, highly configurable checkout, one that aimed to address these challenges and to allow us to innovate. In 2016, we released the new bluCommerce Checkout.
Based on detailed insights and research into performance, engagement and features, the new checkout was developed as a core eCommerce product, aimed at providing the optimal experience for customers and retailers on all devices.
In this report, we’ll explore the exciting new functionality that now feature on the bluCommerce checkout. As well as summarise key findings in our recent report, An Improved Checkout Experience.
If you’d like to hear more about our platform and how the bluCommerce Checkout can improve your conversions, get in contact with us today!