Inside Blubolt

Retailer Control: Streamlined Content Management on the blubolt Road Map

Go Back
Victoria Doherty

Reading time: 2 minutes

You’ve probably heard the phrase ‘content is king’, and it’s true. High-quality content that resonates with your audience, whether in the form of text, imagery, or videos, has never been more important. Well-crafted text supported by effective imagery will win the hearts, minds and loyalty of your customers. Search engines love great content too, especially content that is regularly updated.

With that in mind, streamlined content management is crucial to be able to keep up with market trends and to launch, monitor and edit new content strategies. Furthermore, the need to personalise this content to individual shoppers is also of vital importance in a constantly expanding online realm where people seek content that is relevant to them.

Image showing different e-commerce landing page designs.

We recognise this importance, and it’s why the second theme on our 2018 roadmap is Retailer Control. We’re providing retailers with a more adaptable frontend to better fulfil individual business requirements:

 

As the second theme on our blubolt 2018 road map, Retailer Control is aimed at granting retailers more freedom to manage the entirety of their content and thus the agility to roll out new strategies to drive business forward. Personalising this content using insights gained from machine-learning gives retailers further control as well as the ability to maximise conversion rates with highly relevant, customer-tailored landing pages and even product detail pages.

Stay tuned for the third theme on this year’s road map: Performance and scalability. 

Sign up for our monthly blubolt email!

For eCommerce news, product updates, & great insights!

See how we can help your brand grow!

We'd love the opportunity to show you how we are the right partner for your eCommerce success! In an initial 15 minute phone call, we'll walk you through:

  • Platform: How our eCommerce platform, bluCommerce, can meet your current and future objectives with its' best-of-breed feature set and integrations.
  • Design: How our world-class creative and build process works to perfectly represent your brand to your customers.
  • Service: How we support your growth every step of the way with a dedicated Customer Success and Technical Support team.

Simply fill out the form below, call us on 01225 580 037, or email info@blubolt.com and we'll schedule a suitable time with you.

We're on a mission to help raise awareness about bowel cancer

Learn about our charity partnership