bluCommerce mCommerce

With web traffic from mobiles already estimated to be growing 8 times faster than web traffic from UK PCs, mobile commerce (or mCommerce) has already become a critical factor for many online retailers*. It is not uncommon for eCommerce sites to see over 15% of all online traffic coming from mobile devices.

mCommerce presents a wide range of benefits that will play an increasingly significant role in customer acquisition and retention across all channels in the years to come. The bluCommerce mCommerce set up – which is now standard to our customers – allows your online store to take advantage of one of the fastest growing channels in eCommerce!

* Source: eConsultancy, 2010, Mobile eCommerce Best Practise Guide

  • Increased exposure

    mCommerce offers another channel to your business, allowing you to reach consumers even when they are shopping on-the-move.

  • Cost-effective

    There are no large development costs in enabling on a bluCommerce site besides customising to suit your brand’s look and feel.

  • Increased sales

    Shopping via mobile presents further opportunities to engage your customers and to allow them to purchase easily through your site.

  • Improved experience

    mCommerce can also improve cross-channel customer experience by allowing local store look up or even click and collect.