With web traffic from mobiles already estimated to be growing 8 times faster than web traffic from UK PCs, mobile commerce (or mCommerce) has already become a critical factor for many online retailers*. It is not uncommon for eCommerce sites to see over 15% of all online traffic coming from mobile devices.
mCommerce presents a wide range of benefits that will play an increasingly significant role in customer acquisition and retention across all channels in the years to come. The bluCommerce mCommerce set up – which is now standard to our customers – allows your online store to take advantage of one of the fastest growing channels in eCommerce!
* Source: eConsultancy, 2010, Mobile eCommerce Best Practise Guide
mCommerce offers another channel to your business, allowing you to reach consumers even when they are shopping on-the-move.
There are no large development costs in enabling on a bluCommerce site besides customising to suit your brand’s look and feel.
Shopping via mobile presents further opportunities to engage your customers and to allow them to purchase easily through your site.
mCommerce can also improve cross-channel customer experience by allowing local store look up or even click and collect.