With a wide range of products including interior furniture, designer accessories, and jewellery, Bloomsbury Store has become a leading online gift store, attracting repeat customers from around the world.
To date, we have built a number of major sites for them:
Bloomsbury Store
I Love Burt - Burt's Bees specialists
My Natural Baby - baby and childrenswear
Our focus was to produce sites that reflected the Bloomsbury brand: chic, stylish, and quality. Great attention was paid to how the customer would search for and buy gifts on the site and a number of key features were designed in:
- A simple navigation menu at the top providing easy access to all the various categories.
- Search by price range/category.
- Built-in product recommendations to increase the average orders size by promoting impulse cross-buying.
- Customer wishlists to save products to purchase later or to give hints to friends or family.
- An advanced customer 'My Account' area to allow easy checkout and access to past/current order tracking.
Its ever-evolving product range meant that it was important for Bloomsbury to find a reliable team to ensure regular site updates and assist with online promotion. Our team delivers newsletters, promotional brochures & flyers and regularly-updated site content to ensure the suite of Bloomsbury sites stay fresh.
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