Irregular Choice is continually pushing the footwear market to its limit. In just a short period of time, it has become one of the industry's bright new fashion leaders and boasts many high-profile celebrity followers!

Irregular Choice is popular on both sides of the Atlantic and has a American online store to supplement it's British operation.

blubolt were asked to develop the ecommerce system for their new online store with the aim to produce a site that fitted in with their unique image.

Some of the site's features include:

• 360 degree Viewer - we created an AJAX driven 360 degree product viewer. The visitor can see all the shoes from any angle, like in a high street shop
• Colour Picker - We created a simple to use colour picker that would actually analyse each uploaded product image to dynamically categorise it by colour.
• Forum - we integrated a fun forum to help the store build empathy with its customers..
  
• AJAX Checkout - we used AJAX to dynamically add items to cart in an intuative and informative fashion.

Irregular Choice, with it's many AJAX driven features and a robust scalable shopping cart platform, is a site we are extremely proud of.