Let’s Buy Shoes is an online shoe retailer, who sought to stand out in a difficult and competitive market.

Let's Buy Shoes needed something different. Something that stood out from the crowd. With that in mind, we went about developing a truly unique site, both in terms of the look and feel, and in terms of features.

The site uses a 'Reward Point' system whereby customers collect points for each of their purchases at the store, based on order value, redeemable on future purchases encouraging customers to re-use the site.

Another significant development was the ‘Search by Color’ technology. This feature automatically color-samples product images, and allows users to search for items by color. Other web technology includes shoe 'Size Search', Multiple Product views and an AJAX-driven wishlist.

Sales increased almost 200% within the first month of launch.