Muddy Puddles, owned by the UK's largest toy manufacturer, approached us in early 2011 to redesign and redevelop their existing site on our eCommerce platform, bluCommerce. Their existing site had proven increasingly difficult to maintain and market as they needed, so it was important they had all the right tools to move their online business forward.

Homepage Themed Landing Page Product Detail Page Mobile site

The new site features a wide range of functionality geared towards children's fashion:

  • Product faceting
  • Product image zooms - our zoom feature will automatically resize to the browser window and allow zooming and panning around
  • Colour swatches - uses can easily see available colours for a product
  • Specialised landing pages
  • Mobile site
  • Refer a friend loyalty scheme
  • Quick ordering and searching
  • Full warehouse integration
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