Roomer's product range consists of a stunning array of hand painted children's furniture, an exquisite collection of towelling products, cool kids clothing, plus a wealth of original and charming toys and gifts from around the world.

The site features:

• A simple navigation menu at the top providing easy access to all the various categories
• Search by price range/category
• Loyalty Points system to encourage repeat orders.
• Built-in product recommendations to increase the average orders size by promoting impulse cross-buying
• Customer wishlists to save products to purchase later or to give hints to friends or family
• An advanced customer 'My Account' area to allow easy checkout and access to past/current order tracking

The end result is an extremely crisp, polished site that has resulted not only in vastly improved conversions and sales figures but also steadily increasing numbers of returning consumers.