With the growing success of Seasalt as a brand, their existing eCommerce platform was struggling to provide the tools, flexibility, or level of integration they required. We were selected in 2011 to build their new eCommerce site and help advance their rapidly expanding online presence.
Homepage
Category landing page
Product detail page
Store & stockist finder
The new site features a wide range of new functionality that has not only helped improve customer interaction on the site and customer service off the site, but also lend Seasalt's unique personality to the shopping experience. Features include:
- Store locator and stockist finder
- Lookbooks - users can explore new ranges in a more visual way
- Product filtering - users can narrow down products by a range of criteria
- Wish lists - users can create multiple wish lists and share with friends and family
- Full warehouse integration