We were approached to completely redevelop their existing eCommerce site and to dramatically enhance the customer experience and usability of the site.
Homepage
Landing page
Product detail page
Features include:
- Advanced product filtering. Users are able to filter products by shoe size, colour, style, brand and many more 'meta-filters'. Product matches are returned instantly
- Product up-selling and cross-selling. On product detail pages, and on the checkout process to encourage higher order values
- 1-page checkout - customers can literally checkout in a matter of seconds
- Product quick looks. Users can view the full details of a product straight from the product listings page
- Quick search. Our new quick search feature will autosuggest products as users type in the search box
- Store locator. A tight integration with Google Maps was built and even allows for users to get directions to their nearest store
- Product image enhancements. All products display multiple views and the ability to zoom in detail
- Saved preferences. Customers can save their favourite shoe styles, colours, and their shoe size to see the exact product matches
- Wishlists and personalised recommendations based on past purchases
- Gift Cards. Integration with their gift card system used in all their stores meant that customers can choose to redeem their gift card online or purchase new ones.
- Support tickets. Customers can easily open support tickets straight from their my account area