The slogan of Skateboards of Choice is 100% Skater Satisfaction, and it was this mantra we listened to carefully in the site's design and development. Not satisfied with a typical run-of-the-mill skating eCommerce site, we researched the competition carefully to see how we could take the business several steps further and produce one of the top skating sites on the internet.
Homepage
The site features a plethora of usability enhancements to encourage easier purchasing and increased order values. Some of which include:
- Product filtering: customers can quickly filter products by various attributes. Brand, size, style, colour. Results are reloaded instantly
- Quick-search - products are auto-suggested as search keywords are typed into the box
- 1-page checkout. Now the tried and tested staple of bluCommerce
- Google checkout, Paypal, and SecPay integration for payment processing
- Integrated blog
- Personalised product recommendations