About Kitchen Craft
One of the UK’s largest kitchenware companies, with over 4,000 products and 50 collections
Chances are you probably own one of Kitchen Craft’s product range. Some of us certainly did!
Our partnership began in 2012 when we were invited to redesign their website and enhance the functionality available for both consumer visitors and their own B2B customer base, who were transitioning quickly to online ordering.
One of the major challenges was finding a great way to convey their large product range and ‘sub brands’ (such as Master Class and Colour Works) whilst making it easy for customers to find what they want. The new website also had to tell the story of Kitchen Craft and its brands to raise awareness for the general public.
The new solution not only resulted in a better ordering experience for new and existing customers, but also connected with key integration points to make it easier to manage customer orders, customer credit, and product data. Today, Kitchen Craft continues to expand with regular brand launches and a rapidly growing customer-base.