Predicting the future is tricky, but not impossible.
Over the past 20 years, online commerce has evolved from clunky text-based pages asking you to email your credit card to Bob, to the current rich digital media experience well implemented eCommerce presences offer. The fundamental driver of the evolution of eCommerce has been the technical landscape in which it resides, and over the years this has bought us m-commerce, video reviews, tablet specific interfaces, asynchronous loading (“AJAX”), social recommendations, and much, much more. What this suggests is that current and future technology trends and directions will continue to shape online commerce. Continue reading