Success Stories

blubolt launches new redesign for TP Toys

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Aaron May

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When TP Toys met with us about redesigning their website, we couldn’t have been more thrilled! Armed with an open-ended design brief, we set out to strike a balance between fun and minimalist in order to modernise the look of the TP Toys website. We kept the overall layout clean and grid-based but introduced a fun, wavy line (inspired by the logo) and reiterated it throughout. We were also able to inject fun through use of colour, typeface and subtle animations.

The team at TP Toys was fantastic to work with in such a collaborative fashion. Their striking imagery and iconography strengthened the design, helping us achieve such a polished final product!

TP Toys Website Redesign - Before & After

The redesign project also included a new piece of functionality: customised outdoor swing / climber builders. Through use of compatibility rules and clever photography, we were able to present customers with a new way of visualising their purchases.

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