Success Stories

Mi-Pac launches new eCommerce site

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Leigh Mardon

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Mi-Pac, creators of quality backpacks and accessories, have experienced impressive growth since their inception in 2012.

In just a few years, Mi-Pac has distinguished itself as a recognised fashion brand, with a loyal following, an increasing product range, and exclusive collaborations with top creatives. Its products are now available in over 30 countries, through a distributed network of physical retail locations and online retailers that are helping fuel their success.

The growth hasn’t stopped there. In 2016, Mi-Pac embarked on the next phase of its journey, introducing a new eCommerce operation to help support its ambitious plans.

Partnering with blubolt, a leading eCommerce provider, Mi-Pac launched a fully-integrated eCommerce solution that has given it the platform to not only open up a new sales channel and offer operational efficiencies, but also reach a new and wider global audience.

Chris Mattingly, co-founder of blubolt, commented:

At blubolt, we pride ourselves on our ability to elevate brands and support their growth, with best-practice look and feel, and tight integrations. Our partnership with Mi-Pac emblemises this perfectly, and we’re extremely proud of the result. We look forward to being able to offer both the technology and expertise to really make Mi-Pac a household name in the years to come!

The vision of the new website has been brought to life with a strong creative design, great functionality, and a general user experience to complement the product range perfectly.

Highlights of the new Mi-Pac eCommerce website also include:

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