Success Stories

blubolt reveal new look website for luxury fashion brand, Pure Collection

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Leigh Mardon

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Last month Pure Collection were excited to reveal their newly redesigned UK and US websites to the public.

As a fast-growing luxury retailer, who were the first to achieve 100% sustainable cashmere production, Pure Collection needed blubolt to update their previous website to better reflect their new branding initiative and season launch.

With an array of new bluCommerce functionality and UX improvements, the brand new look includes changes to the homepage, navigation, product detail, listing pages and the About Pure section, with an elegant front end look and feel.

The end results is a simplified design that unifies the whole site, with more prominent navigation on the homepage for an easier, smoother customer experience when shopping.

Since the launch, blubolt insights have found that customers are already responding well to the new sites. Pure Collection are incredibly pleased with the redesign, hoping the new look will help elevate the brand and have a positive impact on the way customers shop and interact with them.

If you’re a retailer looking to re-platform or interested in hearing more about what blubolt can do for your business, please get in contact to find out more.

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