Success Stories

blubolt launch the new website for men’s fashion retailer, Joseph Turner

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Leigh Mardon

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This month blubolt launched the newly redesigned website for men’s fashion retailer, Joseph Turner.

The long-established clothing brand have built their reputation on sourcing the finest local fabrics and are immensely proud of their Yorkshire Heritage. That’s why Joseph Turner wanted blubolt to update their website with a redesign that better represented their brand and showcased their high quality products.

Catherine Giles, the Marketing Director at Joseph Turner, commented on the final look of the new website.

“We’ve had some great internal feedback since the redesign went live. We all agree, it’s miles ahead of where it used to be.”

The redesign targeted many areas of the site, including the homepage, which now offers customers a first-impression that is more aligned with their high quality brand. 

“We’re particularly pleased with the look of the homepage. Unlike before we now have nice, big quality images that do the products justice.”

The enhanced imagery also helps to simplify the homepage and navigate the customer to the different product pages for an all-round smoother, user experience for the shopper.

Ivan Pik, blubolt’s Frontend Web Developer on the project:

“I have a very good feeling about this project. It’s layout is similar to a traditional print design, every page puts the products front and centre and reduces the need for unnecessary content. I’m confident in saying that we’ve created a website that is a pleasure to browse and to shop on.”

If you’re a retailer looking to re-platform or interested in hearing more about what blubolt can do for your business, please get in contact to find out more.

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