Press

blubolt launch new website for fashion brand, Damsel in a Dress

Go Back
Leigh Mardon

Reading time: 1 minute

This month blubolt unveiled the exciting redesign for one of our fastest-growing retailers, online women’s clothing company Damsel in a Dress, part of the Foschini Group.

Damsel in a Dress have become immensely popular and gained loyal following – so much so, the online retailer felt it was time refresh their branding and take their company in a new direction. Undergoing these changes meant the company also needed a website to match and a redesign was the perfect opportunity to showcase their expanding product range and voice their appeal to a younger demographic.

IT and eCommerce Director, Guy Tambling, said:

The feature-rich site boosts all the latest bluCommerce functionality, as well as an aesthetically pleasing new design to match their refreshed branding. The enhanced imagery and drop-down menus ensure there is minimal distraction on landing pages so customers can focus on the impressive product range.

This is an exciting step for Damsel in a Dress, who have big plans for site in the coming months to build their customer base and further enhance their online and bricks-and-mortar presence.

If you’re a retailer looking to replatform, or would like to hear more blubolt and services we offer, please get in contact today.

Sign up for our monthly blubolt email!

For eCommerce news, product updates, & great insights!

See how we can help your brand grow!

We'd love the opportunity to show you how we are the right partner for your eCommerce success! In an initial 15 minute phone call, we'll walk you through:

  • Platform: How our eCommerce platform, bluCommerce, can meet your current and future objectives with its' best-of-breed feature set and integrations.
  • Design: How our world-class creative and build process works to perfectly represent your brand to your customers.
  • Service: How we support your growth every step of the way with a dedicated Customer Success and Technical Support team.

Simply fill out the form below, call us on 01225 580 037, or email info@blubolt.com and we'll schedule a suitable time with you.

We're on a mission to help raise awareness about bowel cancer

Learn about our charity partnership