Best Practice

What are the benefits of a review feature on your eCommerce site?

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Natasha Waldron

Reading time: 2 minutes

eCommerce is a fast-paced landscape,  which is continually adapting to meet consumer demands. One of the most significant developments in recent years has been the use of reviews. Rewind to 1995 Amazon introduced consumers reviews, which many in the industry at the time thought was a terrible idea. Allowing people to put their opinions bad or good seemed like a recipe for trouble. Fast forward 20 years and consumer reviews are one of the most critical aspects of an eCommerce site.

eCommerce review

But why?

The Effect on Consumer Buying Decisions

A recent survey suggested that 93% of consumers said online reviews influenced them. A further study revealed 84% of consumers would trust online reviews as much as a friend or a family.

Therefore, if you do not have a review feature on your eCommerce site, you are potentially alienating 84% of your consumers. These consumers could very quickly go to another website with reviews, losing your custom.

“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

SEO Rankings

Reviews on your eCommerce site can have a positive effect on your SEO ranking. In research Moz Local conducted, 10% of online reviews go towards how Google and other search engines rank your site. Also, each review written is seen by the search engines like unique content. Therefore, your site will have a higher authority, and more chance of getting ranked.

Building Trust & Loyalty

A brand that has lots of positive reviews from happy customers is going to bring instant trust from potential consumers. Seeing experiences and reactions from third parties opens a window to your services and product. Loyalty will come when they receive a service or product as suggested by the reviews. Consumers will then be more inclined to purchase again from your eCommerce site. Your online reputation influences your bottom line.

review feature

What if I get a bad review?

Reviews have real value for consumer activity and are increasingly worthwhile. Inevitably you may receive a bad review, but all is not lost if you do.  Bad reviews can show that your reviews are genuine, as it is very tough to get 100% good reviews. As long as the positives outweigh the negative, it will not have an adverse effect.

“Your most unhappy customers are your most important source of learning.” Bill Gates, Microsoft Founder

Reviews can teach you, do not be afraid of negative feedback but embrace it, use it to your advantage. Receiving a lousy review allows you the knowledge on how to improve. Positive reviews will support that what you are doing is on the right path.

bluCommerce and Review Features

Our eCommerce platform can enable your, consumers, to leave feedback in more ways than one. The platform has its inbuilt feature to allow reviews, which can be integrated into any bluCommerce website. Our innovative platform also integrates with third-party applications. These include Feefo, Trustpilot, and Bazaar Voice.

It is now a standard feature to leave reviews for products and services you have purchased online. Whether it is a star rating or a poorly thought out comment, these aspects will have a profound influence on your consumer’s decision. Not only this but reviews are playing an ever growing part in SEO rankings. The engagement and unique content mean your site is active, which gains authority and in turn rankings.

Are looking for a cutting-edge eCommerce platform? bluCommerce offers you all the features you to need for a successful online store. Contact one of blubolt team, to discuss your online store details.

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