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Synonymous with upmarket irreverence and intellectual playfulness, Bella Freud channels this into her 70s inspired collection of knitwear, tailored suits, and dresses. Internationally renowned for her signature “word” knits, Bella Freud’s designs have a devoted following amongst the world’s style leaders including Kate Moss, Alexa Chung, Keith Richards, Laura Bailey, and Salma Hayek.
Seeking stability and the opportunity to scale at speed, the Bella Freud team wanted to migrate from bug-ridden Magento to Shopify Plus. In addition, they required greater in-house control so they could adapt on the fly and have more creative input. In response, blubolt has delivered a fast and fabulous Shopify Plus site. What’s more, it offers the flexibility and in-house control they required.
“The Bella Freud team really wanted to bring their unique in-store customer experience to their new ecommerce store,” says Matt Richards, Head of Design at blubolt. “Knowing that the brand is so original and design-lead, we created a bespoke Shopify Plus theme that’s dynamic, interactive and quirky to reflect this.” This is evident on the engaging homepage, designed in sections where two images reveal a video behind. Adding to the sense of individuality is the team’s Instagram feed, showing the latest news.
With new standardised templates created by blubolt, the Bella Freud team can now quickly update the website to changing circumstances. “The Gifting page is a good example of this,” says Harry Manister, Senior Frontend Developer at blubolt. “It’s a custom category page made up of image and product sections. As a result, the design gives more variety and showcases the brand’s personality. But most importantly, it enables the Bella Freud team to unleash their creativity and be more spontaneous!” To conclude, the team set up filters with Boost Commerce, email marketing with Klaviyo, and wishlist functionality with Smart Wishlist.
So are you looking for your own beautifully designed, one-of-a-kind Shopify Plus store? Get some inspiration from the Bella Freud store here.
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