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BOLD. BRIGHT. BEAUTIFUL.

Inside the story of
our rebrand.

blubolt creates beautiful online experiences that reflect the true nature of the brands we work with. With this in mind, it was especially important that our own identity faithfully represented who we are, and what we do…

WHY REBRAND?

Time for change...

At the end of 2018, blubolt was ready for growth. With growth comes change, and we knew that as we took steps towards an exciting new phase in our existence, this evolution needed to be visually represented. Our rebrand signifies new beginnings - growth that promises many exciting new opportunities, for our people and partners, whilst remaining rooted in a strong sense of our history.

Begin At The Beginning

Our Identity through the years

2006 - the early days!

2009 - the logo changes!

2013 - circles were in fashion!

2019 - the new blubolt.

A bolt from the blue, or a “can” do attitude?

Who can tell how lightning originally struck…

More Than A Logo

We were ready to create an identity that went above and beyond: something that truly represented our approach, attitude and values.

AT OUR HEART

The four pillars
of our brand

When we distilled everything that blubolt stands for and represents, we recognised four key pillars; the absolute heart of our business, that carry our successes and on which everything else rests.

1.

Our key strengths.

• Creativity
• Technology
• Stability
• Service

are represented by four base colours. They blend, overlap and complement each other, just like our strengths.

2.

We help brands flourish.

Like a flower changing colour as it grows, develops and blooms, our logo’s gradient evolves.

3.

The lasting legacy of Amy Mattingly.

Amy brought creativity and enthusiasm to our lives and the business. Our logo also honors the sense of fun and colour that she expressed through her dress sense and make up.

Explore more here.

4.

Our commitment to supporting the essential work of Bowel Cancer UK.

Their brand colours of yellow and green are integrated into our own palette.

Explore more here.

🎬 Watch the launch video...

OUR LOGO

The focal point of our rebrand; our logo aims to represent each of our core values.

As blubolt evolves and starts an exciting new chapter as a multi-platform agency, we’re delighted to have our brand and values represented in this way. It’s more than a logo: it’s our identity.

Mutiple variations of the logo were created to ensure it can be translated across all mediums.

Diverse and flexible.

We had to ensure that our identity translated across every imaginable touchpoint.

Placing the main emphasis of the logo on the letter “b” ensured our identity could be recognised as a standalone glyph, something our previous logo struggled to accomplish. In instances where our full logo cannot be displayed, the bright, bold blubolt “b” clearly communicates our values and identity across all mediums.

The colour gradient.

When creating our new brand palette, we gravitated towards a colour gradient to express the bright, brave persona of the blubolt brand. Using our brand colours, the transition of each shade into the next is reflective our aim to help brands evolve and flourish. We wanted to capture the spirit of change, harmony and progression that great eCommerce can enable.

Using a simple, emotive
and engaging style to communicate our tone of voice.

As a form of brand expansion, we were able to define a technique to express our tone of voice through our products. The expression of words using the "b" from our logo to form key brand words, is a fun and engaging practice to keep raising our brand presence.

BRAND STYLING

Our brand styles were considered and articulate.

Our font was chosen with care. It needed to be modern and bold, commanding attention from viewers, and making it clear that we are an industry-leading eCommerce partner.

The circular characteristics of Cera pays tribute to the circular themes of our previous branding. This branding served us well during our years of growth and helped us become who we are today, so a reference felt appropriate.

Colours

  • #0191DE

  • #00d0bb

  • #bf3ff5

  • #ffe000

  • #444444

  • #9f9fa0

Typeography

Cera

  • Aa Bb Cc Dd Ee Ff Gg
  • Hh Ii Jj Kk Ll Mm Nn Oo
  • Pp Qq Rr Ss Tt Uu Vv
  • Ww Xx Yy Zz
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 0
Like what you see?

Download our brand handbook.

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TO summarise

Welcome to the new blubolt.

Our branding represents not only our personality and guiding principles, but also our outlook and attitude to the future; growth, delighted customers and beautiful ecommerce.

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