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Magento to Shopify Plus In Just Over Two Months.

Founded by Alexa Chung in 2017, her namesake fashion brand is as unique, quirky, and well-considered as the lady herself. Incorporating distinctive fabrics, bold prints, superb tailoring and feminine flair, Alexa Chung easily fulfils her brand vision: to create clothes that people want to wear.


    Alexa Chung


    Fashion & Retail



    Development, Design, Optimisation, bluprint For Success

The Challenge

Delivering adaptability and scalability with a fresh theme design.

The Alexa Chung team wanted more control over their website in order to scale-up faster and adapt to market demands more quickly. As such, they were eager to move from Magento 2 to Shopify Plus. In addition, they needed a fresh new design for the site to accurately reflect the Alexa Chung brand.

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The Solution

Stability and in-house control with Shopify Plus.

The fast and seamless migration from Magento 2 to Shopify Plus has provided the brand with a powerful, stable foundation for growth. The Shopify Plus platform also gives the Alexa Chung team an abundance of in-house control they simply didn’t have before. As a result, they now have the ability to speedily adapt to changes within the brand and market.

Bespoke beauty with a custom theme.

A custom theme provides a fresh new look to the site while also streamlining the navigation. The result is a highly user-friendly experience that beautifully showcases the clothes and accessories on offer, alongside inspirational content from lookbooks and the Alexa’s World blog.

Well cut features & functionality.

With a brand personality as unique as Alexa Chung, blubolt took care to ensure all the website features and functionality reflected this. For example, a fabulous and highly-customisable wishlist from Smart Wishlist enables users to save their favourites without even logging in while Klaviyo offers personalised email marketing. Then, with the help of Shogun, the brand now has bespoke product pages and a sleek blog design.

Runway Ready On Shopify Plus.

The new Alexa Chung website ticks every item on their wishlist: they have a highly stable yet flexible platform, more in-house control and a stunning new design that encapsulates the brand. As a result, the team is going into a challenging peak trading period ready to thrive and grow.

Marcus Black, CEO at Alexa Chung, said of the project, “I am nothing but thrilled with the way the website has been handled. The process was superb, the delivery was in budget and on time. The end result is exactly what we wanted and expected for the first phase.“

An agency to elevate your brand

Ambitious. Beautiful. Creative. Technical.
blubolt eCommerce.

We bring this ethos to every project, ensuring each of our clients enjoy a one-of-a-kind Shopify Plus website to stand out from the crowd. Check out our award-winning work.


A Sleek Move From Magento to Shopify Plus.


Increased Conversions & Revenue On Shopify Plus.


Rebuilt from top to tail on Shopify Plus.

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