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A Sleek Move From Magento to Shopify Plus.

Synonymous with upmarket irreverence and intellectual playfulness, Bella Freud channels this into her 70s inspired collection of knitwear, tailored suits, and dresses. Internationally renowned for her signature “word” knits, Bella Freud’s designs have a devoted following of amongst the world’s style leaders including Kate Moss, Alexa Chung, Keith Richards, Laura Bailey, and Salma Hayek.


    Bella Freud


    Fashion & Retail


    Click here


    Development, Design, Optimisation, bluprint For Success

The Challenge

Delivering stability while maximising scalability and creativity.

Seeking a stable platform to scale at speed, the Bella Freud team wanted to migrate from bug-ridden Magento to Shopify Plus. They also required greater in-house control over the website so they could adapt on the fly and have more creative input.

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The Solution

Sleek and speedy on Shopify Plus.

In migrating from Magento to Shopify Plus, Bella Freud now has a fast, reliable and ever-evolving eCommerce platform geared for growth. Shopify Plus has also delivered the in-house control and flexibility the brand required. The standardised templates created by blubolt mean that the team can quickly adapt the website to changing circumstances. What’s more, they can now unleash their creativity to reflect the spontaneous, innovative nature of the brand on the website.

Signature style: a fun and fearless theme design.

“The Bella Freud team really wanted to bring their unique in-store customer experience to their new ecommerce store,” says Matt Richards, Head of Design at blubolt. “Knowing that the brand is so original and design-lead, we created a bespoke Shopify Plus theme that’s dynamic, interactive and quirky to reflect this.” This is particularly evident on the engaging homepage, designed in sections where two images reveal a video behind. Adding to the sense of individuality is the team’s Instagram feed, showing the latest news.

Pushing personality with custom features & functionality.

With new standardised templates created by blubolt, the Bella Freud team can now quickly update the website to changing circumstances. “The Gifting page is a good example of this,” says Harry Manister, Senior Frontend Developer at blubolt. “It’s a custom category page made up of image and product sections. This design gives more variety and showcases the brand’s personality. But most importantly, it enables the Bella Freud team to be more creative and spontaneous!” Along with these design details, the team also set up filters with Boost Commerce, email marketing with Klaviyo, and wishlist functionality with Smart Wishlist. turning heads on Shopify Plus.

With the power of Shopify Plus and a bespoke theme from blubolt, the new Bella Freud website is now as original and quirky as the brand itself. What’s more, with their new range of custom templates, the Bella Freud team can enjoy more creative freedom in keeping with the spirit of the brand!

An agency to elevate your brand

Ambitious. Beautiful. Creative. Technical.
blubolt eCommerce.

We bring this ethos to every project, ensuring each of our clients enjoy a one-of-a-kind Shopify Plus website to stand out from the crowd. Check out our award-winning work.


Winning Awards On Shopify Plus.


Magento to Shopify Plus in just over two months.


Increased Conversions & Revenue On Shopify Plus.

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