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A family affair: adding VIP status to the online experience

Our extensive work with Frugi is focused around a strong sense of community, brand loyalty and a family vibe that factors in repeat purchasing patterns. As a longstanding client, blubolt has enjoyed helping Frugi preempt user needs, to keep in step with their highly engaged audience.

The Background

All things bright, beautiful and organic.

Frugi is a much-loved family brand that is synonymous with colour, fun and eco credentials. Their online store needed to help foster loyalty, create a sense of community and capture the playful feel of their designs. Research suggested Frugi’s fans eagerly anticipated their sales, and these purchasing patterns needed to be factored into their online strategy.

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The Solution

Very important perks for very important people

We developed a completely custom workflow for Frugi in order to implement a VIP club that avoided the need for third party implementations; an upsell product that offered a host of benefits to customers who were purchasing regularly, including early access to the keenly awaited sale periods.

Since the Mobile Launch 20 Jun 2017:
  • 88%

    INCREASE IN CONVERSION
  • 300%

    INCREASE IN TRANSACTIONS
  • 307%

    INCREASE IN REVENUE
THE EXPERIENCE

Building communities at home and further afield.

In addition to helping facilitate the existing customer base that Frugi enjoys locally, blubolt’s implementation of GlobalE has enabled easy internationalisation and cross region selling – ideal for soft touch testing of new markets and audiences – leading to more informed expansion.

THE FOCUS

Exceeding the expectations of a highly engaged online community.

As long-standing clients of blubolt, we’ve enjoyed gaining a deep understanding customer behaviour at Frugi over many years. This knowledge has helped us to enable them to stay one step ahead of their audience, meeting all their needs and surpassing expectations wherever we can with first party customised solutions.

More colour, community and commerce.

For Frugi, the future’s as bright as their famous clothing: we look forward to continuing to support their expansion and find new ways of delighting their loyal online customers.

CASESTUDIES

See our recent work.

Seasalt

Award-winning UI and shopping experience.

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Joyful online experience for time-pushed parents.

HUSH

User-centred approach to a beautiful brand.

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