Garden Trading’s partnership with blubolt was the result of a desire to step up their offering and acknowledge a new generation of ecommerce. They had a deep understanding of their customer base, and what they wanted to get out of of an online retail experience, and we’ve greatly enjoyed helping marry their sense of style to a site that enables a highly personalised shopping experience.
As a brand retailer, Garden Trading’s inventory tells a story of quality, style and carefully considered curation. They wanted their customers to get a real sense of this attention to detail as they made selections and purchases; telling the backstory of their pieces fabrication and reinforcing the high quality of the manufacturing and materials.
In order to help meet Garden Trading’s goals, blubolt married a lifestyle photography-led design with highly intelligent smart search capacity, and a carefully considered carousel system that encouraged exploration, whilst enabling easy selection with a sticky add to basket function.
An important element of the shopping experience for Garden Trading’s customers was the ability to acknowledge their own sense of style from the products on offer. This sense of individualism was achieved through a feature that enabled users to put together their own bespoke “sets” of furniture and accessories, via a visual list of suggested complementary products, sensitively presented for cross and upselling across all categories.
Having invested so much time and effort into understanding their customer, Garden Trading had a very clear idea of how their online experience should feel: high quality, curated, luxurious but still incredibly intuitive and easy to use. It’s been a pleasure to work with them to produce a beautiful, photography-led eCommerce experience which delivers on functionality as well as form.
We love working with Garden Trading, a company who truly appreciate the power of beautiful, unique eCommerce sites. We’re looking forward to building on that shared outlook for years to come.
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