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Free Design & UX Audit
Our design services have helped grow some of the UK's fastest growing online retailers. Let us see how we can help you too!
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EMAIL
info@blubolt.com -
PHONE
01225 580037- Mon - Fri
- 9am - 5pm
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BLUBOLT HQ
25 Queen Square, Bath, England BA1 2HX
Close collaboration and a data-led approach to site optimisation.
Hush have enjoyed fantastic growth over recent years, with blubolt helping to facilitate expansion through an informed and iterative approach to their constantly improving online offering.
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CLIENT
Hush
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INDUSTRY
Fashion & Retail
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WEBSITE
The Background
Chic yet comfortable online approach.
A lifestyle brand retailer who have scaled considerably in terms of traffic, volume and revenue, our work with Hush has always been underpinned by the absolute reliability of our platform, and a closely collaborative approach to the way their online operation has seen steady improvement.
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The Solution
Smart site tweaks for maximum impact.
Avoiding any of the inconvenience associated with a full rebuild, blubolt adopted a fresh, incremental approach to Hush’s site, making small, informed improvements to function and features, in an ongoing process of data-led optimisation.
Since the Redesign in 2018:
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60%
INCREASE IN AOV
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46%
Decrease in basket abandonment
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57%
INCREASE IN REVENUE
THE EXPERIENCE
Enhanced features reflecting real user needs
When interaction data showed high use of the Wishlist feature, blubolt was able to build this out, adding forcing functions around customisation within Quickview mode, and the ability to add directly to Wishlist directly from the home page.
THE FOCUS
A fully optimised experience for all.
Close attention was paid to optimising not only customer experience but also control and functionality from the client side. From easy management of the Home Page, giving Hush the ability to instantly update and respond to changing trends, to client-curated metadata groups within listings, helping to sidestep manual product loads, our work with Hush has revolved around ease of function for all.
A focus on dependable, made to measure progress.
Hush have seen fantastic growth in recent years and we look forward to continuing our work together, providing reliable and responsive support for their ongoing online success.
Case Studies
Customer success stories.
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