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Close collaboration and a data-led approach to site optimisation.

Hush have enjoyed fantastic growth over recent years, with blubolt helping to facilitate expansion through an informed and iterative approach to their constantly improving online offering.

The Background

Chic yet comfortable online approach.

A lifestyle brand retailer who have scaled considerably in terms of traffic, volume and revenue, our work with Hush has always been underpinned by the absolute reliability of our platform, and a closely collaborative approach to the way their online operation has seen steady improvement.

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The Solution

Smart site tweaks for maximum impact.

Avoiding any of the inconvenience associated with a full rebuild, blubolt adopted a fresh, incremental approach to Hush’s site, making small, informed improvements to function and features, in an ongoing process of data-led optimisation.

Since the Redesign in 2018:
  • 60%

  • 46%

    Decrease in basket abandonment
  • 57%


Enhanced features reflecting real user needs

When interaction data showed high use of the Wishlist feature, blubolt was able to build this out, adding forcing functions around customisation within Quickview mode, and the ability to add directly to Wishlist directly from the home page.


A fully optimised experience for all.

Close attention was paid to optimising not only customer experience but also control and functionality from the client side. From easy management of the Home Page, giving Hush the ability to instantly update and respond to changing trends, to client-curated metadata groups within listings, helping to sidestep manual product loads, our work with Hush has revolved around ease of function for all.

A focus on dependable, made to measure progress.

Hush have seen fantastic growth in recent years and we look forward to continuing our work together, providing reliable and responsive support for their ongoing online success.

A company you can rely on

15 years experience. 400+ projects.
7 years average partnership.

With a diverse client base, we’re constantly (and happily!) immersed in interesting retail challenges; everything from fashion, gifts, and homeware, to sports, food and drink. See how we’ve helped these long-standing clients grow faster.


39% increase in transactions for award-winning site.


20% decrease in bounce rate for brand-led retailer.


300% transaction increase since mobile launch.

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