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Close collaboration and a data-led approach to site optimisation.

Hush have enjoyed fantastic growth over recent years, with blubolt helping to facilitate expansion through an informed and iterative approach to their constantly improving online offering.

  • CLIENT

    Hush

  • INDUSTRY

    Fashion & Retail

  • TECHNOLOGY

    bluCommerce

  • WEBSITE

    www.hush-uk.com

The Background

Chic yet comfortable online approach.

A lifestyle brand retailer who have scaled considerably in terms of traffic, volume and revenue, our work with Hush has always been underpinned by the absolute reliability of our platform, and a closely collaborative approach to the way their online operation has seen steady improvement.

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  • #DABDC2

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The Solution

Smart site tweaks for maximum impact.

Avoiding any of the inconvenience associated with a full rebuild, blubolt adopted a fresh, incremental approach to Hush’s site, making small, informed improvements to function and features, in an ongoing process of data-led optimisation.

Since the Redesign in 2018:

  • 60%

    INCREASE IN AOV

  • 46%

    Decrease in basket abandonment

  • 57%

    INCREASE IN REVENUE
THE EXPERIENCE

Enhanced features reflecting real user needs

When interaction data showed high use of the Wishlist feature, blubolt was able to build this out, adding forcing functions around customisation within Quickview mode, and the ability to add directly to Wishlist directly from the home page.

THE FOCUS

A fully optimised experience for all.

Close attention was paid to optimising not only customer experience but also control and functionality from the client side. From easy management of the Home Page, giving Hush the ability to instantly update and respond to changing trends, to client-curated metadata groups within listings, helping to sidestep manual product loads, our work with Hush has revolved around ease of function for all.

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A focus on dependable, made to measure progress.

Hush have seen fantastic growth in recent years and we look forward to continuing our work together, providing reliable and responsive support for their ongoing online success.

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