Seasalt are a household name synonymous with high quality, stylish clothing and an active lifestyle. Our challenge was to translate their sense of adventure into a site that blended the beauty and practicality their brand was known for.
Fashion & Retail
We knew from customer studies that many people interacted with the Seasalt brand both on and offline, and so needed to ensure smooth interaction between their much loved bricks and mortar stores and the online user journey. We wanted an online experience that complemented the in store experience, rather than fighting against it.
We made sure to guard against frustrations that could arise from the interaction between on and offline experience; customisable gift cards can be used interchangeably in store or on the website, advanced warehouse integration runs on Microsoft Dynamics AX, the Click and Collect service is very well used, and their Wishlist feature displays live stock at all times.
The result of our collaboration with Seasalt is a site that delights users and keeps them coming back for more. When questioned about their favourite online shopping experiences in 2018, Seasalt was recently voted second in the whole of the UK by Which? Magazine readers.
As one of our long term clients, the ongoing relationship we enjoy with Seasalt is one that will continue to grow and adapt as their product lines and user needs evolve and diversify. Ever improving accessibility is a key concern and focus, as is the continuing use of third party analytics via tracking enabled by blubolt to ensure all future iterations of the online experience live up to the standards that Seasalt’s loyal customer base have come to expect.
Paul Hayes, CEO of Seasalt, comments: “Over the years, the teams from both sides of the equation have worked well together. What we’ve developed is something tailored to our exact needs, which works perfectly in terms of we want to create with our customer experience. This has really been a key benefit of working with blubolt.”
Working with Seasalt to create award-winning ecommerce experiences is a privilege; we’re very pleased with the work that we’ve been able to produce together and look forward to continued innovation and recognition.
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