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Delivering A Diverse Product Range & Custom-Built Tools on Shopify Plus.

teapigs, the online purveyors of top teas, are on a mission to make great tea accessible and a bit more fun! They offer real, quality tea that is sustainably sourced and packaged in environmentally friendly materials.




    Food & Drink



    Development, Design, Optimisation, Ongoing Success

The Challenge

Adding bags of personality and a “can brew” attitude.

teapigs wanted a site that communicated their friendly and approachable attitude to the world of tea without overwhelming their customers. Specifically, they wanted to:

  • encourage automated repeat purchasing via a customisable subscription service,
  • allow customers to create their own personalised tea selection box,
  • give customers a more intuitive and fun way to browse their extensive range, and
  • have more in-house control over their website and ensure it was capable of growing with them.
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The Solution

Smart subscription service rewarding loyal-tea.

To build on teapigs’ loyal customer base, blubolt delivered a custom-built subscription service to encourage automated repeat purchasing. In keeping with the Teapigs’ brand personality, this “sub & save” service is incredibly user friendly, conveying the benefits to customers and making it easy for them to manage their subscription.

Bespoke pick-n-mix bundle builder.

The teapigs range includes everything from classic darjeeling to adventurous popcorn to a relaxing “snooze with lavender” tea. To capitalise on this diverse offering, blubolt created a bespoke pick-n-mix bundle builder. This tool enables customers to create their own personalised tea selection box with their favourite Teapigs teas.

Control & A Platform For Long-term Growth.

Teapigs eCommerce Manager, Reece Downey, explains the choice of Shopify Plus and blubolt: “[They] allow us to focus on our customers and developing the best home for our brand. It presents an opportunity for us to keep pace with some of the biggest industry advancements while operating on a small budget.”

Playful and intuitive approach to user experience.

blubolt created unconventional and imaginative product categories, allowing customers to choose teas based on their desired outcome in terms of mood or health benefit. As well as adding more personality to the shopping experience, this also educated shoppers on the properties of different teas.

Personality and Performance.

blubolt created custom illustrative elements in-house to establish the graphic-led personality of the new site. With characteristic careful backend work, blubolt avoided the optimisation issues that can often come with these elements.

The result was a fast-loading, beautiful site that offers customers flexible choices and a fun, personalised buying experience.

Shopify Plus Re-Platform Success:
  • 30%

  • 100%

  • 50%


More tea cups, fewer storms.

teapigs have continued to build on this early success, having just enjoyed their biggest Q3 ever while their subscription service is on course for a 100% increase in Q4. Of these latest results, Reece Downey, eCommerce Manager at teapigs said “I could go on forever; migrating to Shopify Plus with blubolt’s support is the best decision I’ve made in 6 years with teapigs.”

A company you can rely on

15 years experience. 400+ projects.
7 years average partnership.

With a diverse client base, we’re constantly (and happily!) immersed in interesting retail challenges; everything from fashion, gifts, and homeware, to sports, food and drink. See how we’ve helped these long-standing clients grow faster.


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