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teapigs, the online purveyors of top teas, are on a mission to make great tea accessible and a bit more fun! They offer real, quality tea that is sustainably sourced and packaged in environmentally friendly materials.
Food & Drink
Development, Design, Optimisation, Ongoing Success
teapigs wanted a site that communicated their friendly and approachable attitude to the world of tea without overwhelming their customers. Specifically, they wanted to:
To build on teapigs’ loyal customer base, blubolt delivered a custom-built subscription service to encourage automated repeat purchasing. In keeping with the Teapigs’ brand personality, this “sub & save” service is incredibly user friendly, conveying the benefits to customers and making it easy for them to manage their subscription.
The teapigs range includes everything from classic darjeeling to adventurous popcorn to a relaxing “snooze with lavender” tea. To capitalise on this diverse offering, blubolt created a bespoke pick-n-mix bundle builder. This tool enables customers to create their own personalised tea selection box with their favourite Teapigs teas.
Teapigs eCommerce Manager, Reece Downey, explains the choice of Shopify Plus and blubolt: “[They] allow us to focus on our customers and developing the best home for our brand. It presents an opportunity for us to keep pace with some of the biggest industry advancements while operating on a small budget.”
blubolt created unconventional and imaginative product categories, allowing customers to choose teas based on their desired outcome in terms of mood or health benefit. As well as adding more personality to the shopping experience, this also educated shoppers on the properties of different teas.
blubolt created custom illustrative elements in-house to establish the graphic-led personality of the new site. With characteristic careful backend work, blubolt avoided the optimisation issues that can often come with these elements.
The result was a fast-loading, beautiful site that offers customers flexible choices and a fun, personalised buying experience.
teapigs have continued to build on this early success, having just enjoyed their biggest Q3 ever while their subscription service is on course for a 100% increase in Q4. Of these latest results, Reece Downey, eCommerce Manager at teapigs said “I could go on forever; migrating to Shopify Plus with blubolt’s support is the best decision I’ve made in 6 years with teapigs.”
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