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Diverse Product Range And Custom-built Subscription Tool.

Online purveyors of top teas, TeaPigs required an online retail solution that communicated their sense of individualism whilst offering a clear, approachable product selection from a range that necessitated many variants.

The Background

Bags of personality and a “can brew” attitude.

TeaPigs were looking for a site that communicated their friendly and approachable attitude to the world of tea, without overwhelming their customers, and encouraging automated repeat purchasing via a customisable subscription service.

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The Solution

Smart subscription service rewarding loyal-tea.

TeaPigs love fine tea but not the snobbery that can come with it. Selling direct to customers, wholesale and via subscription service, their goal is to provide an introduction to a diverse range without intimidating the buyer. Their online presence needed to reflect this.

Christmas & Cyber Weekend 2018 Stats:
  • 60%

    INCREASE IN CONVERSION
  • 350%

    INCREASE IN REVENUE
  • 250%

    INCREASE IN TRANSACTIONS
THE EXPERIENCE

Playful approach to user experience.

Product categorisation was unconventionally and imaginatively ordered, enabling customers to pick and order teas based on their desired outcome in terms of mood or health benefit. In addition to adding more personality to the shopping experience, this had the additional bonus of educating shoppers regarding teas’ properties.

THE FOCUS

Personality and Performance.

While custom illustrative elements (created in house by blubolt) helped to establish the graphic-led personality, careful backend work meant that the optimisation issues which can often come with such added elements were avoided. The result was a fast-loading, beautiful site that offered heaps of flexible choice and a fun, personalised buying experience to its users.

More tea cups, fewer storms.

We’re really happy with the work we’ve done with Tea Pigs: it’s a pleasure to help translate their enthusiasm and passion into pixels. Raising a mug to many more years of reliable, creative eCommerce together.

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