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Founded in 2006, Case is a modern and contemporary furniture producer known for its “design without compromise”. Standing out from the crowd, the brand makes no secret of its mission to “make quality, authored products accessible to the mass market.” To deliver on this, Case has always employed cutting-edge technology and manufacturing techniques along with a raft of world-renowned furniture designers.
Furniture & Homewares
Development, Design, Optimisation, bluprint For Success
With the increasing shift to online purchasing, Case wanted to upgrade its ecommerce presence. Top of their wishlist list was ensuring the new website better reflected the original, high-quality nature of its products and brand. This encompassed not only how the website looked stylistically, but also the user experience.
With the Case team requiring a platform with flexibility and stability to support their online growth, blubolt migrated the site from WooCommerce to Shopify Advanced. As a result, the brand now has a wealth of in-house control with Shopify, enabling them to adapt its website to meet new demands from their online furniture shoppers.
With a mission to enhance modern living through accessible, innovative and authored design, the Case team briefed blubolt for a bespoke theme to reflect this. And the new design meets this brief perfectly! It emphasises not only the award-winning furniture designs but also the high-tech quality craftsmanship.
“We designed the homepage with content blocks that can be split into smaller sections,” says Harry Parkin, designer at blubolt. “This grid layout meets the brands request for flexibility as each section is completely customisable. The design also offers an enhanced user experience, encouraging customers to browse the site which in turn aids conversions.”
Bearing in mind the brand’s affinity for beautiful design combined with high function, the blubolt development team sought to replicate this on the new website. “We kept the PDPs super clear with expandable sections for more product details plus fully customisable delivery and USP information,” says Luke Parry, developer at blubolt. “We also delivered an upsell section, a sleek sample request service, and upgraded the designer profile pages.” Finally, the team carefully selected technology partners to meet these standards. For example, integrations with CloudSearch for search and filtering, Gorgias for live chat, and Klaviyo for email marketing.
The new Case Furniture website is now as sleek and sophisticated as the furniture they’re selling. In terms of their ambition to make great design accessible to the masses, their new Advanced Shopify site proves it’s a case of mission accomplished!
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