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A name synonymous with time-honoured cabinet making techniques, LINLEY was founded in 1985 by David Linley. Today, the brand has grown to embody the best of British design, creating bespoke furniture, luxury gifts and accessories, as well as offering interior design services.
Furniture & Homewares
Development, Design, Optimisation, bluprint For Success
Knowing the end-of-life deadline for Magento 1 was this year, the LINLEY team wanted a smooth migration to Shopify Plus. On the new platform, they needed stability and scalability, along with more flexibility and control for their in-house team to continue optimising the website.
The migration from Magento 1 to Shopify Plus has delivered a robust new website that can scale quickly while remaining stable. With Shopify Plus’ unparalleled offering – lower operational costs, a reliable and user-friendly platform, and a huge ecosystem of support – LINLEY is now free of onerous admin and can focus on more rewarding tasks.
With thoughtful support from blubolt, LINLEY has seamlessly translated their brand look and feel from Magento 1 to Shopify Plus. The new website exudes the luxurious, unique persona of the LINLEY brand. It’s the perfect entry to the world of LINLEY.
Like the exquisite pieces crafted by the LINLEY team, their new website combines bespoke features with high function. With custom page building experts Shogun, LINLEY now have pages as unique as their products, even for those bespoke-to-order items. Then Boostcommerce provide expert product filtering and search, Smart Wishlists enable the perfect functionality to track gifts and wishlists, and Klaviyo delivers quality email marketing.
Behind the scenes, an integration with Linnworks connects and automates different elements of the sales process which will save Rideminded time. A further integration with Klaviyo provides new email marketing functionality, specifically the ability to capture more customer data, bespoke segmentation, personalised experiences, and powerful analytics to boot.
LINLEY’s new Shopify Plus website has delivered on all aspects of the initial brief: stability and scalability, as well as flexibility and control while still maintaining the brand’s distinctive look and feel. Early year on year results are already impressive: the new website has delivered +54% transactions, +59% conversion rate, and +40% average order value in its first month.
From this stellar start on Shopify Plus, the in-house LINLEY team now have both the opportunity and ability to optimise and refine their new site post-launch, and therefore driving new growth for the brand.
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