Craft Brew: a distinctive bespoke theme design.

“Adnams completed a rebrand prior to starting the replatforming so applied this to the new Shopify Plus site design,” says Matt Richards, Head of Design at blubolt. “As such, we delivered a fresh, streamlined and sophisticated look with a bespoke Shopify Plus theme.” Built on Shopify’s new Online Store 2.0, the blubolt team utilised the ‘sections everywhere’ functionality over 20 times for maximum flexibility. As a result, the new website elevates the brand and widen Adnam’s appeal in the marketplace.

Maximising multi-channel.

As a multi-channel retailer, the Adnams Southwold website is a hub for the whole brand. Consequently, the new Shopify Plus site had to incorporate everything from events, experiences, and accommodation to trade and eCommerce. “This is reflected on the homepage which provides an overview of the whole business rather than being ecommerce first, ” says Hugo Burguete, Senior Frontend Developer at blubolt. “For example, the “Keep Exploring Adnams” slider and the large hero banner that the brand can fully customise in-house to feature different areas of the business.”

eCommerce with in-house control & flexibility.

The Shop page is essentially the eCommerce homepage for the brand. Again utilising ‘sections everywhere’ the blubolt team enabled as many settings as possible to give Adnams more in-house control. As a result, Adnams can easily change icons above text, colours, images and CTAs. The flexibility continues on the Collections page. “We set up double-width advert banners between products and a “Keep Exploring Adnams” banner that leads to other areas of Adnams’ operations,” says Pete Heyes, Developer at blubolt. “We also enabled the brand to hide out of stock products to improve the user experience.”

Perfectly distilled features & functionality.

Lastly, the team set up collections and search with Boost Commerce, customer reviews with Okendo, custom page building with Shogun, donations with Pennies, and email with DotDigital.