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EMAIL
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PHONE
01225 580037- Mon - Fri
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BLUBOLT HQ
25 Queen Square, Bath, England BA1 2HX
Dressed For Success On Shopify Plus.
Never Fully Dressed is a womenswear label known for its on-trend yet sophisticated designs. From chic velvet dresses to daring leopard print shirts, the brand offers styles that can be dressed up or down. Embracing customers of all ages and sizes through their social media, Never Fully Dressed provides approachable and informative tutorials on how to style their designs.
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CLIENT
Never Fully Dressed
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INDUSTRY
Fashion & Retail
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WEBSITE
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SERVICES
Development, Design, Optimisation, bluprint For Success
The Challenge
Delivering sophisticated sass & speed on Shopify Plus.
Never Fully Dressed were already enjoying the power of Shopify Plus but wanted to refresh the look of the website while also upgrading performance. The in-house team briefed blubolt for a new custom theme, greater creative freedom, and more internal administrative control. In addition, the team wanted to optimise the mobile-first experience, customer journey, site speed and conversion rates.
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The Solution
A sleek custom theme with streamlined navigation.
The new bespoke theme delivers an elegant and modern look, exactly what the brand wanted to achieve. Furthermore, the improved site architecture and super smooth navigation makes customer browsing and buying a breeze. All in all, the new design positions the brand for improved conversion, average order value, and site speed.
Going global: new features & functionality.
AWith ambitious growth plans and an eager worldwide customer base, blubolt integrated the new site with Global-e for easy international currency access. Then an integration with Cloudsearch offers both instant search and smart filtering that perfectly matches the custom theme while Klarna, Clear Pay and Zip provide customers with plenty of payment options. Furthermore, live chat services and customer loyalty are managed by existing partners, Livechat and Loyalty Lion respectively.
Highly engaged social butterflies.
Never Fully Dressed is known for its strong social game, particularly on Instagram, so blubolt carefully selected the best partners for the new site. EmbedSocial delivers fresh and engaging Instagram stories to the homepage while SNPT enables seamless shopping of the brand’s Instagram page.
Now fully refreshed on Shopify Plus.
TThis beautifully built website offers the contemporary elegance and streamlined user experience the brand was determined to achieve. Also, with more in-house control now available to them, the team are free to explore their creative potential, optimise the user journey, and swiftly adapt to market changes. In short, the Never Fully Dressed team are literally dressed for success!
A company you can rely on
15 years experience. 400+ projects.
7 years average partnership.
With a diverse client base, we’re constantly (and happily!) immersed in interesting retail challenges; everything from fashion, gifts, and homeware, to sports, food and drink. See how we’ve helped these long-standing clients grow faster.
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