A sleek custom theme with streamlined navigation.

The new bespoke theme delivers an elegant and modern look, exactly what the brand wanted to achieve. Furthermore, the improved site architecture and super smooth navigation make customer browsing and buying a breeze. All in all, the new design positions the brand for improved conversion, average order value, and site speed going forward.

‘We were also able to inject our quirky branding into the website design, for example the leopard curser and Instagram story feature,’ says Elly Sykes, Creative & Digital Manager at Never Fully Dressed. ‘This keeps our website on brand and aligned with our very successful Instagram page.’

Going global: new features & functionality.

AWith ambitious growth plans and an eager worldwide customer base, blubolt integrated the new site with Global-e for easy international currency access. Then an integration with Cloudsearch offers both instant search and smart filtering that perfectly matches the custom theme while Klarna, Clear Pay and Zip provide customers with plenty of payment options. Furthermore, live chat services and customer loyalty are managed by existing partners, Livechat and Loyalty Lion respectively.

‘Shopify Plus is such a user friendly platform and our customer service team have found Shopify live chat very useful,’ says Elly Sykes, Creative & Digital Manager at Never Fully Dressed. ‘Another favourite feature is the free shipping subscription in the checkout which we recently added.’

Highly engaged social butterflies.

Never Fully Dressed is known for its strong social game, particularly on Instagram, so blubolt carefully selected the best partners for the new site. EmbedSocial delivers fresh and engaging Instagram stories to the homepage while SNPT enables seamless shopping of the brand’s Instagram page.