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Nova Blooms offer ethically sourced flowers, plants and (more recently) fruit and vegetable essentials boxes. Known for their eco-friendly approach, all their products and packaging are recyclable.
Development, Design, Optimisation, bluprint For Success
Nova Blooms were eager to move from their time-consuming, high-maintenance bespoke system to a more robust, easy to use platform that offered integrations with a host of expert tech partners. They wanted to also reduce costs and invest far more time in developing and optimising the website in-house while still expanding their business, particularly the new subscription services.
In moving to Shopify Plus, the Nova Blooms team have weeded out all those cumbersome administration tasks that came with managing their previous fragile platform. With the streamlined, high-functioning and continually evolving Shopify Plus, they’ve got more time to focus on growing the business in innovative ways.
The new website reflects the natural, environmentally friendly values of Nova Blooms while also being highly functional and super-easy to use. Users can effortlessly browse the site, filter products, and proceed to the checkout while a carefully mapped user-journey triggers discreet upselling at appropriate points.
Subscriptions are quite a new service offering for the brand and one that has boomed in the Covid era. To maximise sales and minimise maintenance, Nova Blooms integrated with ReCharge for slick management of their flower, plant, and fruit and vegetable subscriptions.
Nova Blooms further enhanced its website’s capabilities and functionality by making full use of the Shopify Plus ecosystem. With new inventory and shopping management supported by Linnworks and timely customer emails via Dotdigital, they’re now set-up for customer-friendly shipping and service.
Nova Bloom’s new site is no one-season wonder! By operating on Shopify Plus, it has deep and flexible roots to grow from, even in stormy weather. Combined with its streamlined and user-friendly design from blubolt, the Nova Blooms in-house team now has a low maintenance website ripe for further customisation and growth.
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