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Pipers Farm is an award-winning online butcher selling grass-fed and free-range meat. The brand has been producing the finest quality meat for over 30 years, focusing on native breeds that are free to roam in fields of grass and grow at a natural pace. Their range features wonderfully themed meat boxes, from Family Favourites to BBQ Burgers to Nose To Tail, alongside a variety of individual meats, dairy, pantry and cellar goods.
Food & Drink
Development, Design, Optimisation, bluprint For Success
Although already on Shopify Plus, the Pipers team were ready to put their existing website out to pasture. Having been bolted onto it over the years, they needed a cleanly coded site geared for future development. Among their top priorities were improving site speed, increasing recurring orders, driving loyalty and adding review functionality. With a range of perishable products, the Pipers Farm team were also keen to improve their date and shipping functionality. Lastly, they wanted standardised yet flexible templates they could edit themselves.
“The Pipers team wanted to give their customers a luxurious experience while also showcasing their full product range and sustainability credentials,” says Matt Richards, Head of Design at blubolt. “So we designed a bespoke Shopify Plus theme with their beautiful photography taking centre stage. On the product pages, we then contained the abundance of product details within drop down sections. We also added a recipe upsell area to display the breadth of the range, including lesser known items like spices and condiments.” As a result, the overall look is sleek, sophisticated, and user-friendly.
“Now, when customers login to the Pipers Farm site, they enjoy a far more personalised experience,” says Tom Bellew, Senior Frontend Developer at blubolt. “For example, the Homepage is now built in blocks which enables the brand to tailor the page. Customers will also see a welcome message, their Pipers loyalty points and previous orders to make repurchasing faster.”
Taking into account the perishable product range, blubolt created a bespoke delivery date picker. Offering a high level of granularity, Pipers Farm can completely customise the delivery options for every product and create as many bespoke rules as required.
The Journal, the Pipers Farm blog, is now split in two sections: recipes and articles. To increase conversions, recipes can now be filtered by meat type and customers can simply hit “BUY INGREDIENTS” to purchase all ingredients in the recipe. The team also set up search with Boost Commerce, reviews with Yotpo, loyalty with Loyalty Lion, and wishlist functionality with Smart Wishlist.
The new Pipers Farm website is the epitome of style and substance; a true reflection of the brand. Equipped with a cleanly coded and beautifully designed site, the Pipers team are now poised to reap the rewards of their hard work!
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