Sorting the wheat from the chaff with a beautiful design.

“The Pipers team wanted to give their customers a luxurious experience while also showcasing their full product range and sustainability credentials,” says Matt Richards, Head of Design at blubolt. “So we designed a bespoke Shopify Plus theme with their beautiful photography taking centre stage. On the product pages, we then contained the abundance of product details within drop down sections. We also added a recipe upsell area to display the breadth of the range, including lesser known items like spices and condiments.” As a result, the overall look is sleek, sophisticated, and user-friendly.

Perfecting personalisation.

“Now, when customers login to the Pipers Farm site, they enjoy a far more personalised experience,” says Tom Bellew, Senior Frontend Developer at blubolt. “For example, the Homepage is now built in blocks which enables the brand to tailor the page. Customers will also see a welcome message, their Pipers loyalty points and previous orders to make repurchasing faster.”

Beefed up features & functionality.

Taking into account the perishable product range, blubolt created a bespoke delivery date picker. Offering a high level of granularity, Pipers Farm can completely customise the delivery options for every product and create as many bespoke rules as required.

The Journal, the Pipers Farm blog, is now split in two sections: recipes and articles. To increase conversions, recipes can now be filtered by meat type and customers can simply hit “BUY INGREDIENTS” to purchase all ingredients in the recipe. The team also set up search with Boost Commerce, reviews with Yotpo, loyalty with Loyalty Lion, and wishlist functionality with Smart Wishlist.