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Robert Welch is synonymous with beautifully designed and crafted luxury homeware. It was essential that their eCommerce site reflected their rich heritage, going back over 50 years.
Development, Design, Optimisation, bluprint For Success
Capturing the elegance of the brand was central, but also building a website that made the customer experience even better; simple and intuitive ways to navigate the site, beautiful layouts and photography that best-reflected the product range, and features and functions that made purchasing effortless.
We worked closely with Robert Welch to develop a simple to use site structure, where customers naturally browse a wide variety of products and collections during their visit. These features, combined with clear navigation and easy checkout, make for a high-converting site.
Features such as gift-wrapping, validation for age-restricted products, content-rich product pages, and customisable collection pages have all been developed as well as tight integrations with systems such as Patchworks, Feefo, and Klaviyo.
With their new Shopify Plus website, their luxury brand better reflected online, and a more seamless multi-channel set-up, this all sets Robert Welch in good stead to achieve ambitious growth plans.
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