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A brilliant brand ready to earn its online stripes.

Browsing Toby Tiger’s colourful clothing should produce an instant boost of endorphins. blubolt was on hand to ensure that a sluggish site and tricky navigation would no longer get in the way of that mood-boosting experience.

The Background

Roarsome kids clothing with real heart.

Founded in 1998, Toby Tiger produce high quality childrenswear, that places a strong emphasis on cheerful appliques and designs that kids will want to wear again and again. All their pieces are organic, and these environmentally friendly credentials are a vital part of the brand’s personality and mission statement.

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The Solution

A cheerful experience for time-poor parents.

Our goal from the getgo was to design and build a sleek, beautiful ecommerce experience that communicated the brand’s true personality, but above all, placed a real emphasis on making shopping for mood-boosting clothing a quick and effortless experience for busy parents, who didn’t have a lot of spare time on their hands.


Simple navigation and clear communication.

The end result of our collaboration with Toby Tiger is a site that looks clean, colourful and is incredibly efficient to use; you can add to bag within two clicks from the homepage. As Toby Tiger clothing has many special features (such a reversible items that can be worn inside out,) we made good use of icons, helping to showcase this added functionality in a clear, instantly recognisable way.


Consistency and flexibility.

With B2B being a strong focus of the client, we ensured a consistent experience between both B2C & B2B. We also wanted to give the client as much flexibility as possible, enabling them to curate their homepage with the added functionality of flexi-buckets. This feature gives them the ability to change the whole look and feel of their homepage in a flash, allowing them to react to trends, and update their website accordingly.

Customer-first can’t fail.

Toby Tiger has a deep appreciation and understanding of its customer-base, and while their experience is placed at the heart of their online retail experience, we’re sure the brand will go from strength to strength. It’s a pleasure to be supporting their online retail experience.


See our recent work.


300% transaction increase since mobile launch.


39% increase in transactions for award-winning site.


57% increase in revenue with user-centred approach.

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