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Chelsea Peers: Fully Refreshed On Shopify Plus

Chelsea Peers is wide awake on Shopify Plus with a beautiful new site, designed and built by blubolt.

Chelsea Peers: about the brand.

Known as a colourful, exuberant and hugely positive loungewear brand, Chelsea Peers was founded in New York by fun-loving actress Lara and entrepreneur Tom. With the founders now based in London, a UK-based audience can access their extensive pyjamas and loungewear range online.

Sleeping easy on Shopify’s Online Store 2.0.

Already enjoying Shopify Plus, Chelsea Peers was ready for a fresh look. “One objective was to elevate the website design so reflected Chelsea Peers’ brand as it is now,” says Skylar Moffatt, Project Manager at blubolt. “We also created the website on Shopify’s new Online Store 2.0. As a result, Chelsea Peers can access a raft of exciting features and functionality.”

Beauty sleep: feeling fresh with a dreamy design.

“As Chelsea Peers has matured, the brand has become more sophisticated,” says Matt Richards, Head of Design at blubolt. “So we designed a beautiful bespoke Shopify Plus theme that reflects this evolution. At the same time, we’ve maintained that element of playfulness the brand is known for.” We also delivered on brand requirements like a mobile-first design, speed, internationalisation, and greater in-house autonomy.

the Chelsea Peers homepage

Relaxing in style: the Chelsea Peers homepage.

Wide awake with new features & functionality.

“In keeping with the Chelsea Peers team desire to elevate the brand, we delivered a sleek and fully flexible homepage they can customise,” says Tom Bellew, Senior Developer at blubolt. “We also included customer quotes and their Instagram feed for greater authority. And, of course, we ensured this was of an equal standard on mobile with tabs across the top for easy navigation.”

The development team also delivered on the brand’s request for a tight Nosto integration. The Nosto product slider features on the homepage, category, and product pages. To complement this, the development team also created a slick ‘quick add’ functionality where customers can see all available sizes. Lastly, the team set up collections and search with Boost Commerce, reviews with Feefo, email with Klaviyo, and wishlist functionality with Smart Wishlist.

Visit Chelsea Peers: it’s the cat’s pyjamas.

Fancy upgrading your PJs or loungewear? Head over to Chelsea Peers’ new site to browse the collection, or simply get some Shopify Plus inspiration here.

Satin pyjamas with a cat print

The new Chelsea Peers site: cats on pyjamas equals the cat’s pyjamas.

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