Customer story

Building a site that beautifully showcases over 4,000 products

Our partnership

Chances are you probably own one of Kitchen Craft’s product range. Some of us certainly did!

Our partnership began in 2012 when we were invited to redesign their website and enhance the functionality available for both consumer visitors and their own B2B customer base, who were transitioning quickly to online ordering.

One of the major challenges was finding a great way to convey their large product range and ‘sub brands’ (such as Master Class and Colour Works) whilst making it easy for customers to find what they want. The new website also had to tell the story of Kitchen Craft and its brands to raise awareness for the general public.

The results

The new solution not only resulted in a better ordering experience for new and existing customers, but also connected with key integration points to make it easier to manage customer orders, customer credit, and product data. Today, Kitchen Craft continues to expand with regular brand launches and a rapidly growing customer-base.

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About Kitchen Craft

One of the UK’s largest kitchenware companies, with over 4,000 products and 50 collections




Customer since


See how we can help your brand grow!

We'd love the opportunity to show you how we are the right partner for your eCommerce success! In an initial 15 minute phone call, we'll walk you through:

  • Platform: How our eCommerce platform, bluCommerce, can meet your current and future objectives with its' best-of-breed feature set and integrations.
  • Design: How our world-class creative and build process works to perfectly represent your brand to your customers.
  • Service: How we support your growth every step of the way with a dedicated Customer Success and Technical Support team.

Simply fill out the form below, call us on 01225 580 037, or email and we'll schedule a suitable time with you.

We're on a mission to help raise awareness about bowel cancer

Learn about our charity partnership