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Looking for the latest 2018 e-commerce statistics of 2018 that are actually relevant? Then look no further. We’ve rounded up 15 of the most insightful statistics gathered so far this year (not referenced from 2011!). Keep checking back for new facts and figures – we’ll be updating this article on a regular basis to provide even more insights.
It’s important to remain informed of the latest industry trends and e-commerce statistics. Doing so is one of the easiest ways to get a clear idea of where the market is growing and evolving, and to make sure your online shop is keeping up. It can also be a way to explore any untapped e-commerce niches which your brand could exploit.
Our 15 top e-commerce statistics
Having these key stats to hand is certainly useful, but they don’t mean much on their own. So how can they inform your direction in the e-commerce landscapre?
Well, it’s clear from these and other relevant statistics circulating that the focus of 2018 and beyond is on m-commerce and the rise of new e-commerce technologies, particularly voice search. This doesn’t mean, however, that we’ll be saying goodbye to traditional brick-and-mortar stores any time soon.
Why? Because the numbers show that an increasing number of consumers are researching on their mobile devices while in physical stores to empower and advise their purchase decisions. This in turn means that online retailers must invest more time and resources on optimising their e-commerce mobile performance to support their in-store sales. It’s all part of the omnichannel experience.
In short, these statistics can empower online businesses to make data-driven decisions. Business owners must optimise, customise, and singularise the e-commerce experience into one seamless flow. This will be the only way to continue to grow and compete in the future of e-commerce.
We recognise the importance of best-in-breed technology to drive online performance here at blubolt. We can help you fulfil your brand’s growth goals with a bespoke online platform and tailored e-commerce solutions. Contact us to find out how.
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Ready to leapfrog the competition with a next-generation eCommerce website? Whether you’re replatforming or migrating, learn how to confidently navigate your project on our masterclass!