The 19 Most Important E-Commerce Statistics of 2018
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Looking for the latest 2018 e-commerce statistics of 2018 that are actually relevant? Then look no further. We’ve rounded up 15 of the most insightful statistics gathered so far this year (not referenced from 2011!). Keep checking back for new facts and figures – we’ll be updating this article on a regular basis to provide even more insights.
It’s important to remain informed of the latest industry trends and e-commerce statistics. Doing so is one of the easiest ways to get a clear idea of where the market is growing and evolving, and to make sure your online shop is keeping up. It can also be a way to explore any untapped e-commerce niches which your brand could exploit.
There is untapped power in local search, particularly for small businesses: 18% of local searches led to a sale within 24 hours…
…and 58% of consumers have used voice search to find local business information over the past year.
The latest figures show that it’s roughly 7 times more expensive to retain an existing customer than to obtain a new one (!).
Searchers are telling you what they want more than ever, with 8% of search queries phrased as questions.
What do these e-commerce statistics really tell us?
Having these key stats to hand is certainly useful, but they don’t mean much on their own. So how can they inform your direction in the e-commerce landscapre?
Well, it’s clear from these and other relevant statistics circulating that the focus of 2018 and beyond is on m-commerce and the rise of new e-commerce technologies, particularly voice search. This doesn’t mean, however, that we’ll be saying goodbye to traditional brick-and-mortar stores any time soon.
In short, these statistics can empower online businesses to make data-driven decisions. Business owners must optimise, customise, and singularise the e-commerce experience into one seamless flow. This will be the only way to continue to grow and compete in the future of e-commerce.
We recognise the importance of best-in-breed technology to drive online performance here at blubolt. We can help you fulfil your brand’s growth goals with a bespoke online platform and tailored e-commerce solutions. Contact us to find out how.