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From a fully renovated office space to the recent company rebrand, the last few months have been eventful for blubolt. Those who’ve explored our new website will also have noticed another significant change to the business; we’re no longer a single platform agency. Welcome to the family, Shopify Plus!
Ecommerce has exploded in recent years, with the industry advancing at an increasingly rapid rate. There’s no comparison between the landscape today and at the start of blubolt’s journey over a decade ago. In an increasingly crowded market, expectation and pressure on retailers has skyrocketed. The decision to move blubolt to a multiplatform model was not one which was taken lightly, but part of a set of wider proactive, positive actions designed to keep blubolt at the cutting edge of competitive ecommerce.
The Chinese word for change is made up of two symbols, representing danger and opportunity. In today’s time-poor digital world, retailers are looking to reduce risk, secure the best return for their investments, and see both internal and external resources allocated to maximum effect. Agility is increasingly crucial, and so is choice.
Once blubolt had made the decision to extend its platform offering, providing that vital choice and flexibility, more than 10 different providers were meticulously evaluated and compared. Shopify Plus sailed through the process, ticking all the boxes and more, providing a fantastic option for the type of modern and ambitious client that collaborates with blubolt. Beyond the sheer functionality, we’ve also been impressed by the supportive surrounding community and the team at Shopify Plus themselves, who we’ve been getting to know well over the past few months.
Shopify Plus delivers the three essential elements that we believe our clients’ success rests upon. The first is control; the platform’s out of the box functionality is impressive, offering a broad range of features and endless customisation options. Shopify Plus also offers fantastic cost efficiency for enterprise-level retailers, a vital attribute in today’s competitive market. Finally, Plus facilitates fast, agile work. It’s an intuitive and accessible product that enables easy, instant access. Our preference at blubolt has always been for a platform with a protected core, which Plus delivers, avoiding the risks and pitfalls associated with open source models.
We’re fully committed to becoming an active, supportive member of the wider Shopify ecosystem, and will be sending some of our team out to Toronto this summer, to attend the annual partner conference, Unite. We’re also looking forward to participating at De:brief, where we are amongst the founding patrons.
Change is inevitable within the ecommerce industry, and competition will only increase as expectations of consumers and in turn, retailers continue to rise. We feel total confidence in this new addition to our offering, and complete confidence in our proactive attitude to a transforming ecommerce landscape. As the power of Plus combines with the talent of our team and extensive industry experience, we’re incredibly excited about the opportunities that this new partnership will bring to our clients, and to blubolt’s future.
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