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Never Fully Dressed is a womenswear label known for its on-trend yet sophisticated designs. From chic velvet dresses to daring leopard print shirts, the brand offers styles that can be dressed up or down. Embracing customers of all ages and sizes through their social media, Never Fully Dressed provides approachable and informative tutorials on how to style their designs.
Founded by Lucy Aylen, who started out sewing designs in her parents’ attic to sell at Portobello and Spitalfields markets, the brand now has one permanent store, stockists worldwide and a Shopify Plus online store.
Already enjoying the power of Shopify Plus, Never Fully Dressed wanted to update and refresh their site. The in-house team briefed blubolt for a new custom theme to convey the brand and its values. This meant something elegant and modern while also allowing for more internal control and creative freedom for the team. The new design delivers just that. In addition, it offers improved site architecture and super smooth navigation. As a result, the website is poised for improved conversion, average order value, and site speed.
With ambitious growth plans and an eager worldwide customer base, blubolt integrated the new site with Global-e for easy international currency access. Then an integration with Cloudsearch offers both instant search and smart filtering that perfectly matches the custom theme while Klarna, Clear Pay and Zip provide customers with plenty of payment options. Furthermore, live chat services and customer loyalty are managed by existing partners, Livechat and Loyalty Lion respectively.
Never Fully Dressed is known for its strong social game, particularly on Instagram. Consequently, we carefully selected the best social media tech partners for the new site. Firstly, EmbedSocial delivers Instagram stories to the homepage while secondly, SNPT enables seamless shopping of the brand’s Instagram page.
To find out more about Never Fully Dressed, or take inspiration for their sleek and sophisticated new design, browse their new store here.
If you’ve got a Shopify Plus project and need assistance, do get in touch with blubolt here. We would love to help!
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