Ready to discuss your project?

Email us at or fill in the form below. We'll get back to you within 24 hours (typically sooner!) to arrange a time to speak.

Performance and Scalability: the blubolt Road Map

Having covered the Omnichannel and Mobile and Retailer Control themes that are on our 2018 blubolt road map, let’s turn our attention to Performance and Scalability, the third and final theme.

Image showing a speed dial, indicating website performance optimisation.

Performance and Scalability is truly at the heart of our bluCommerce platform and is what drives our innovation forward. We are constantly optimising for maximum performance in all areas, allowing and supporting retailers to achieve ambitious growth and expansion goals with ease.

Excellent website performance is crucial in guaranteeing a great user experience, and factors such as page load speed form the basis of users’ immediate impression of your brand. We make sure that our retailers’ sites run like clockwork to deliver maximum usability and value and, ultimately, to increase online sales.

For us, Performance and Scalbility means:

“Future-proofing our technology so that we can comfortably power your online presence while your business continues to grow.”

This is how we’re optimising for performance in 2018:

  • Under-the-hood upgrades. This year we’re making some core upgrades to how we handle product and search data to improve accuracy and speed (via Elasticsearch), optimising how we compress and render assets (e.g. images, JavaScript), and ensuring overhead from 3rd-party inclusions is minimised to avoid impacts on page load time. This upgrades will mean a higher-performing website while also improving ranking scores via tools such as Google PageSpeed Insights, crucial for your business’ organic search success.
  • Monitoring and reliability. With website speed being so important for users and search engines alike, we will continue to ensure our platform remains lightning quick. We’re also proactively mitigating against potential issues through optimising monitoring processes.
  • bluCommerce dashboards. This is our new initiative for 2018 to give retailers a real-time, interactive overview of site activity and performance based on a range of e-commerce metrics. Our bluCommerce dashboards will improve overall visibility and will even extend to operational metrics by utilising blubolt-specific data.

Performance and Scalability may be the final theme in our 2018 vision, but it certainly doesn’t define the limits of what we’re driven to achieve this year and beyond. With that in mind, stay tuned to our blog and social media channels for more exciting updates to come!


Hi, can you help with my eCommerce store?

Yes! We provide beautiful, powerful, reliable eCommerce solutions for fast growing brands. Click below to get started.

Free Masterclass

Ready to leapfrog the competition with a next-generation eCommerce website? Whether you’re replatforming or migrating, learn how to confidently navigate your project on our masterclass!

Sign up here