You’ve probably heard the phrase ‘content is king’, and it’s true. High-quality content that resonates with your audience, whether in the form of text, imagery, or videos, has never been more important. Well-crafted text supported by effective imagery will win the hearts, minds and loyalty of your customers. Search engines love great content too, especially content that is regularly updated.
With that in mind, streamlined content management is crucial to be able to keep up with market trends and to launch, monitor and edit new content strategies. Furthermore, the need to personalise this content to individual shoppers is also of vital importance in a constantly expanding online realm where people seek content that is relevant to them.
We recognise this importance, and it’s why the second theme on our 2018 roadmap is Retailer Control. We’re providing retailers with a more adaptable frontend to better fulfil individual business requirements:
As the second theme on our blubolt 2018 road map, Retailer Control is aimed at granting retailers more freedom to manage the entirety of their content and thus the agility to roll out new strategies to drive business forward. Personalising this content using insights gained from machine-learning gives retailers further control as well as the ability to maximise conversion rates with highly relevant, customer-tailored landing pages and even product detail pages.
Stay tuned for the third theme on this year’s road map: Performance and scalability.
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