Shopify Themes: Should I Choose Standard Or Bespoke?
Published August 12, 2020
In these unprecedented times, your brand’s website is more important than ever. As your lockdown-resistant storefront, at times it may be your only available sales channel so getting the right look and feel is crucial. In the Shopify world, this comes down to choosing a brand-appropriate theme for your website. In this post, we’ll cover what Shopify themes are, the three main theme options, and factors to consider before selecting a theme.
What Is A Shopify Theme?
A Shopify theme is a template that sets the style and layout for your online store.
During your website build, it’s the most significant opportunity you’ll have to differentiate yourself from the competition. Your chosen theme needs to reflect the nature of your brand and the products or services you sell.
What Are My Shopify Theme Options?
You’ve essentially got three Shopify theme options to carefully consider:
Choose a standard, off-the-shelf theme from the Shopify theme store.
Customise a standard theme so it’s more personal to your brand.
Go bespoke! Create a fully customised theme that’s unique to your brand.
Option 1: Standard Shopify Themes
A standard theme is a pre-existing template selected from the Shopify Theme Store that you can simply install and go. Usually chosen by small new brands, standard themes are designed to get merchants’ websites live as soon as possible with minimum fuss.
The Shopify Theme Store – you’ve got 73 options to choose from.
Benefits of a Standard Shopify Theme
Fast set-up. Since you’re choosing a pre-set template, all you have to do is tweak colours, images, copy etc.
Cost effective. Some Shopify themes are free and the maximum you’ll pay for a standard theme is $180.
Novice friendly. All the coding is done which is handy if you don’t have the skills to do this or the budget to outsource.
Challenges of a Standard Shopify Theme
Limited theme choice. There are only 73 standard theme options available.
Ubiquitous look. With a limited choice of themes, you’ll end up sharing the same standard theme with thousands of other brands.
Restrictive features & functionality. Being designed to launch quickly, standard themes do not support more complex stores.
Little code control. Standard templates have generic coding created for the masses which may slow page load times.
Brand identity mash-up. Integrating your standard theme with Shopify apps may lead to clashes with your own branding.
Option 2: Customise A Standard Shopify Theme
Occupying the middle ground, customising a standard Shopify theme is an upgrade that gives you a more personalised website without going all out bespoke. This is an option we offer at blubolt.
Benefits of a Customising a Standard Shopify Theme
Relatively fast set-up. This option is still quick to get going but not a same day/week option as a bog standard theme! At blubolt we estimate 2-3 months to get a customised theme up and running.
More personal, less ubiquitous. While not unique, this option does offer greater flexibility than a standard theme, giving you a stronger brand identity.
Cost effective. Compared to going fully-bespoke, tailoring a standard theme is still affordable with costs varying on the level of customisation required.
Challenges of Customising A Standard Shopify Theme
Limited theme choice. There are still only 73 standard theme options to customise.
Coding restrictions. You’re still not fully in control of your code with this option so you may run into issues with bloated code.
Option 3: Create A Bespoke Shopify Theme
This is the top-tier option and a firm favourite with the lovely brands we work with at blubolt! A bespoke theme provides your Shopify store with a custom design that perfectly reflects your brand and coding built from the ground up so it’s unique to your website. To achieve this you’ll need the help of Shopify experts with considerable platform and design experience.
Brimming with personality: the teapigs website designed and built by blubolt
Benefits of a Bespoke Shopify Theme
Unique website. Being built from scratch and to your exact requirements means your site will be as unique as your brand and stand out from the competition.
Full code control. No more bloated, generic code. Instead you’ll have code fully optimised to your brands’ specific needs.
Cohesive brand identity. From your own pages through to Shopify app integrations, every aspect of your site will match your brand standards.
Gold standard features and functionality. Bespoke means you’ll have everything you want and it’ll be created to suit your brand’s requirements.
Scale at speed. By having full control over your website, you ensure stability and can more easily adapt it to grow as fast as you need it to.
Challenges of a Bespoke Shopify Theme
Time. A bespoke option requires more build time. At blubolt we typically see bespoke projects take 4-6 months from start to finish.
Cost. Greater investment is needed to have Shopify experts design and build a site from scratch but the end result is unique to your brand.
Ongoing Support. In order to continue adapting your website to future challenges, you’ll need a reliable agency to help you. Checkout blubolt’s bluprint for success programme to get some ideas.
What Other Factors Should I Consider?
Deciding which of the three Shopify theme options is right for your business is a personal choice, however, there are standard questions that any brand should be asking before taking the plunge. Here they are:
What stage is your business at? Are you a brand new start-up in need of something fast to get the ball rolling? Or, are you already established and really needing to scale up? Is international expansion on the cards? Whatever the answers, you need to ensure you’re future proofing your business with a theme choice that can grow with you.
What in-house resources do you have? This is crucial to consider not only for the website build but also for maintenance and development post-launch. Do you have in-house designers and developers to create and amend your theme as needed? If not, have you got a trusted Shopify Plus agency to support you?
When do you need to get this done? Is your current website dying an imminent death or can you afford to spend more time developing the website you really want (and need)?
How much budget do you have? A question to bring you back down to earth! Can you afford to design and develop a bespoke option or is a customised off-the-shelf a more realistic option just now? Which option offers the best long-term value for your brand?
So with all the options before you, it’s time for some detailed deliberation.
While a standard Shopify theme can get you up and running quickly on a budget, a customised standard Shopify theme will give you a more personalised yet cost-effective website. A fully bespoke option is the best option for a truly unique site to reflect your brand and drive long-term growth.
Whatever choice is best for your brand right now, you’ll reap the benefits from a refreshed online storefront supported by the power of Shopify Plus.
Need More Help?
If you’re planning a Shopify Plus project or want help deciding between a customised standard theme or bespoke build, do get in touch with blubolt here. We would love to help!
Have your own Shopify Plus project? Sign-up for our eCommerce Masterclass.
Ready to leapfrog the competition with a next-generation eCommerce website?
Join our free Masterclass to learn how you can deliver a high-performing, head-turning website on Shopify Plus. Available to UK retailers, this Zoom event isn’t recorded so you can ask as many questions as you like, confidentially. Then enjoy lunch on us with a complimentary Deliveroo voucher! Register today.
In the meantime, browse our client work for inspiration. Or, if you need assistance with a Shopify Plus query of your own, get in touch with us. We’d love to help!
Rhiannon is Head Of Marketing at blubolt. She enjoys sniffing out the latest news from the worlds of eCommerce, our clients and blubolt to share with you. She’s an avid reader of history and a dedicated tea drinker.