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In a time of frequent bad news, Shopify has bucked the trend with good news for its merchants: they’re enabling partners and developers to build new Shopify subscription experiences within the Shopify Checkout itself.
With the subscriptions eCommerce model emerging as a big winner in the current Covid-landscape, this announcement is a great step forward for both Shopify merchants and their customers.
So in this post, we’ll cover:
Previously, the Shopify platform didn’t have the option to store payment information for recurring orders within the Shopify Checkout. This meant that customers would need to manually go through the checkout process for each recurring payment.
As a result, Shopify merchants often turned to third-party apps, such as ReCharge or Bold Subscriptions, to run a subscription model eCommerce website on Shopify. These apps operate with external checkouts, therefore enabling customer payment data to be vaulted for future recurring charges.
Now, in recognition of the growing importance of the subscriptions eCommerce model, Shopify has introduced new APIs and tooling to completely change their set-up.
For the first time, Shopify merchants will soon be able to sell and manage subscription products, and vault customer payment data, while using Shopify’s own checkout (no third party app).
Importantly, here are the new subscription APIs and tooling that will enable this:
The changes to Shopify subscriptions offer fantastic benefits for merchants and their customers alike, including:
Here are the key dates for your diary:
Firstly, are you interested in developing Shopify subscription apps? If so, you can request early access to the new Subscription APIs and Product Subscription Extension here.
Meanwhile, Shayne Parmelee, Shopify Developer Advocate, recently hosted a live demonstration of the Subscription APIs and Product Subscription Extension. Watch the video on the ShopifyDevs Twitch account here.
Some of Shopify’s early beta partners will be releasing the very first subscription apps onto the Shopify App Store at the end of October.
Lastly, all of the above-mentioned APIs will be going into stable. In addition, any apps you build from this point will be eligible for review and release to Shopify merchants.
With a raft of APIs and tools becoming available, the new Shopify subscriptions set-up offers merchants and developers a great opportunity to extend the quality and sophistication of their subscription offering. Consequently, they’re perfectly positioned to capitalise on this growing eCommerce model!
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Ready to leapfrog the competition with a next-generation eCommerce website? Whether you’re replatforming or migrating, learn how to confidently navigate your project on our masterclass!