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Three eCommerce Brands Making The World A Better Place

AOV, B2B, CRM… There are a lot of important three-letter acronyms flying around the eCommerce space. Today, we’d like to focus on one that we’re always happy to hear a client bring up: CSR. Corporate Social Responsibility. We work in a competitive and challenging industry, and it’s all too easy to focus solely on the bottom line, losing sight of the immense privilege that many of us have, to be in a position to give something back via our businesses.

man in cap reading "love your neighbour"

At blubolt we’re lucky enough to work with a truly inspiring range of retailers. Many of them have longstanding relationships with incredibly worthy charities, and several have even gone so far as to set up their own foundations. Today, we’re going to focus on just three of them, highlighting some of the good that they’re doing, over and above the brilliant work they’re doing within eCommerce.

Adnams: The Adnams Community Trust

Adnams brand values are reflected through their choice of thinking and acting locally. Founded in 1990, to celebrate Adnams centenary as a public company, the Adnams Community Trust is funded by a percentage of their annual profits, mandated dividends, donations and legacies.

The Trust awards grants to worthy causes within 25 miles of their native Southwold. They’ll also work with national charities with projects that are aimed at benefitting those living within 25 miles of Southwold.

Grants normally range from £100 to £2,500 and the Trustees expect to see the results of their donations within one year.

Adnams CSR goes well beyond their charitable work. They also do amazing things with regards to sustainability. Their cans are made up of 90% recycled aluminium (a big jump from the national average of 70%) and they employ their very own beekeeper to tend to half a million honeybees who call the wildflower roof of the company’s distribution centre home!

Find out how we helped Adnams boost conversion by 25% here.

Teapigs: Ethical Scheme

Tea was one of the first consumer products that started to draw attention as conscious consumerism took off in the 1990s. Teapigs keep the banner flying high for ethical cuppas everywhere, with a strong commitment to the communities who grow the tea that finds its way into their products.

Most of the tea used in their signature everyday brew comes from Gisenyi, Rwanda and Teapigs work closely with the Point Foundation to support orphans and vulnerable young people from the area.

A portion of the profits from every pack goes to the Point Foundation – and Teapigs also match donations their customers make on our website and run regular fundraising efforts. Their combined efforts have raised over a quarter of a million pounds to date, and show no signs of slowing down!

In addition to this fundraising, Teapigs fund Teapigs House, a safe, loving home for nine people living with disability in Rwanda, run by the Point Foundation and Gallagher Trust. They also support UCC Children’s School, and have sponsored 28 young people from the Noel Orphanage through University.

See how we gave Teapigs cyber weekend sales a 350% boost here.

Frugi: Little Clothes, BIG Change

Every year, Frugi give 1% of their turnover to three charities, which change annually. Each represents a different type of great cause: children, community and the environment.

This year’s lucky recipients are Chance for Childhood, Little Lifesavers and The Cornwall Wildlife Trust’s Living Seas program.

Over the past 15 years, they have donated over £580,000 to a broad range of very deserving charities making a huge difference to many amazing projects and lives.

In addition to their commitment to this charitable profit share, Frugi are also show an impressive commitment to sustainability. All of their cotton is organic, and their colourful outerwear used to be plastic bottles! They also build long-standing relationships with dedicated suppliers, to ensure that strict codes of conduct are in place, protecting the workers who help to produce their products. Regular visits are also undertaken to make sure every step of the Frugi supply chain is as ethical as possible.

Learn about how we increased mobile conversion by 300% for Frugi.

blubolt: Bowel Cancer UK Partnership

With so many clients practising amazing CSR, we’re also pleased to be doing our bit for the greater good. After losing a much-loved member of our team, Amy, to bowel cancer, the company committed itself to a long-term partnership with Bowel Cancer UK, a cause that remains very close to our hearts.

To date, we’ve raised close to £10,000 for the charity, regularly promote their work and events, and have recently rebuilt their own online store, pro bono.

When we underwent a rebrand in 2019, the charity’s brand colours of teal and yellow were incorporated into our new identity, as a nod to the longterm commitment we’ve made and the integral part that BCUK play in the goals and values we hold here at blubolt. You can read more about the thinking behind the rebrand here.

In December 2018, Amy’s partner, Chris Mattingly (Co-founder of blubolt), chose to write down what he had learned since Amy’s passing in a short book called The Five Pearls. He felt he had an important story to tell; not just as a legacy to remember Amy, but to give hope for those who similarly have lost their loved ones.

You can download his book, The Five Pearls, here.

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